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Prep, Prime, Privé: The Exclusive Beauty Trends Behind Race Day

The thrill of the race may draw crowds, but for us at QT Melbourne, the true magic of Spring Racing Carnival lies in the extravagant fashion and fearless self-expression that graces the event. From fabulous dresses, fascinators and hair and beauty looks, it’s a celebration of style that transcends the racetrack. 

This year, we’ve taken the race-ready experience to new heights by partnering with Privé Hair & Makeup. The result? A pop-up lobby Beauty Bar that quickly became the go-to destination for guests seeking complimentary one-on-one touch-ups and blow-dry styles. 

At the center of this glamorous collaboration is Jade Crosland, the Founder and Director of Privé, a seasoned professional with nearly two decades of experience in the hair and beauty industry. We sat down with Jade to glean insights into Spring Racing looks, her favourite products, and the upcoming beauty trends that should be on everyone’s radar. 

So Jade, with nearly two decades in the hair and beauty world, could you share how you initially got started and what drew you to this industry?

My journey began 18 years ago in the UK, where I started my career in hairdressing in some of London’s top salons. At the age of 21, I made the move to Australia, working my way up the industry ladder, eventually leading to the founding of Privé. What drew me in was the privilege of empowering people to look and feel their best. Witnessing the joy on their faces is what ignited my love for this industry and has become a core part of Privé’s brand ethos—empowering clients to exude confidence in their most authentic selves. 

We’re getting so excited for the start of a busy event season! What is the one product you can’t work without when putting together a party look?

Without a doubt, it has to be the Natalie Anne Texturising Powder. I absolutely love this product; it’s suitable for all hair types and plays a crucial role in creating long-lasting volume, texture, and enhancing various styles, from elegant waves to chic updos. 

Sounds like a must-have indeed. Now, with your finger on the pulse of the beauty industry, what emerging trends do you foresee for Spring Racing?

We’re seeing a shift from soft, dewy, and natural makeup to more striking looks. Red lips, and lipstick in general, are making a strong comeback. On the hair front, the classics are reclaiming the spotlight. Women are opting for more chic finishes compared to the looser, lived-in looks of previous years. 

Exciting trends ahead! Now, let’s talk beauty essentials. What are your top three must-have beauty items?

First on the list would be lip balm. It’s not only great for your lips but also adds a beautiful shine. For a daytime glam look, I recommend pairing it with a lip liner, smudging it in for a softer tone and accentuated lip shape. Second, a good powder is essential to eliminate any shine that might appear throughout the day, keeping you looking fresh. Lastly, a pencil liner is a game-changer. Applied just behind the lashes and subtly rubbed in with the pinky finger, it creates a dusty look that amplifies your finish without requiring any special skills. The best part is, you can choose any color to match your outfit—perfect for both day and night.

Needing your hair and makeup done whilst staying at QT Melbourne? Privé’s hair and makeup stylists are available to help you get ready in the comfort of your own room. Add onto your hotel booking, simply by booking here.


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