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One tough Unit.

Unit is the brainchild of Paul Everest. Paul was given two talents in life: the love of ‘art’ and the love of ‘riding’. Living on the Gold Coast, Australia, in 2002 he looked for a way where he could combine his skills into one distinct entity … enter ‘Unit’.

Today, Unit is supported by some of the best motocrossers, BMXers, mountain-bikers and musicians in the world. With its headquarters based on the Gold Coast, Australia, Unit has recently established its new international office in San Clemente, California, USA. Unit is now sold in the world’s major action-sports retail stores.

“Unit is all about the love of riding, innovative design and pushing the boundaries of what’s possible in our sport,” explains Paul. “We have exciting plans for the future that go well beyond anything that’s ever been accomplished in our field.”


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We hate to play favourites, but some of our guests are lavished with even more special attention than usual. Want to know what you’re missing out on?

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