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Who Is Assemble?

Oct 9, 2012  ·  2 min read

By Benjamen Judd

Who is Assemble? Assemble is a gathering. A collective. A selection of people, ideas and philosophies addressing modern day design, architecture and urban living.

The founding trio, Giuseppe ‘Pino’ Demaio, Ben Keck and Joachim Holland, started the Assemble group in a response to the increasingly downsized way if living in urban parts of the city. It was also in response to the tightening housing markets throughout Melbourne, with only cheaply made and poorly designed residencies seemingly available. So Assemble was born to combat these side-effects of modern living. In their own words, ‘We believe that small footprint living is not a compromise. You can and should be able to live the fullest of lives in a small but well-considered space.

The team specializes in small footprint houses that match the needs and wants of residents. Drawing on first hand experiences from living in cities that are famous for their maximum use of small space – Barcelona, Berlin, Amsterdam and Copenhagen – and using these as examples of how apartment living and cities work on an experiential level.

Recently the Assemble crew have also started a new endeavour, Assemble Papers. Edited by the very talented and stylish Eugenia Lim, the Assemble Papers explore the culture of living close together and small footprint. Interviews, commentary and other bits of useful information on how to live and integrate city spaces are all found here (yes, we have been reading these all morning and have no intention of stopping). These are a series of well thought articles that provide an enlightening insight into an alternative way of living in the city.

For more information on Assemble, contact the boys for help on your own project or read the Assemble papers, head to their website here. 

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