Mercedes-Benz Fashion Festival

By Benjamen Judd

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That faint scent of kale, coconut water and impossible thinness you’re catching in the air? That would be the herd of models that are making their way to Sydney to take part in the annual fashion-gasm that is the Mercedes-Benz Fashion Festival at Sydney’s town Hall this September.

Running from Wednesday, September 23 until closing night Saturday, September 27, Mercedes-Benz Fashion Festival is your chance to see up close and personal the trends and must have goods for this coming Spring Summer. Showcasing the collections from some of Australia’s top designers, the event is also where die-hard fashionistas can see up-coming designers first.

Alice McCall, Akira, Song For the Mute, Romance Was Born and Dion Lee II are just some of the labels that will be turning it up at Sydney’s Town Hall.

This is one of the highlights of Sydney’s fashion and social scene’s, drawing big names from all over the world vying for the next big name in style.

The Mercedes-Benz Fashion Festival will take place at Sydney’s Town Hall from Wednesday, September 23 until Saturday, September 27.