Got Any Blacker? Neuw Denim Does.

By Benjamen Judd

Book Accommodation Official Website

Finally, someone has come up with a response to that infamous commercial from the late 80s – Neuw Denim’s latest collection of his and hers denim, Black Rope, is officially the blackest of the black. And we love it.

Inspired by the heavy-duty dying process used by punks in the early days, Black Rope takes it to the next level. Instead of just dunking the garment in to some industrial sized vat, each individual strand is dyed either traditional indigo or a must-have for winter grey and then coated in a black wax so as you wear them more and more, a completely different coloured pair of jeans starts to come through underneath. Bam.

Available in all your favourite Neuw Denim shapes, these are the going to be the jeans to have for winter. And summer, especially when that fade kicks in after wearing the absolute shit out of them for the next six months like we intend on doing. Just remember – DON’T WASH THEM. An overnight blast in the freezer and maybe a little spray of lavender oil or a wipe down with some baby wipes and they’ll be good as new (you can wash them in six months but hold off as long as you can for an even better effect, just like you would raw denim).

Neuw Denim’s Black Rope range is in store now at General Pants and David Jones stores across Australia and their Service Store, located at 84 Oxford Street, Darlinghurst.