BETTER SERVICE

By Benjamen Judd

A good friend tells you the truth when you ask ‘how does this look’. And while it may not always be want we want to hear, at least we know we can trust them to not let us leave the house looking like a sad saggy clown.

So taking that idea to its next obvious conclusion, this would make the team at Neuw our best friends. To say we trust them completely to make sure our butts look like some firm melons and not like yesterday’s bag of wet spinach is an understatement. Better yet they have taken those talents online to a brand new e-commerce site, SERVICE.

In collaboration with fellow Aussie brands Rollas and Abrand, Neuw have created SERVICE, an e-commerce site for the avid denim shopper who, much like ourselves, can often be found chained to the desk. Or the sofa. Quickly becoming known as the best collection in denim available in Australia right now, SERVICE is a source for jeans built upon innovation combined with classic construction. One of the main reasons that Neuw remains our favourite brand in denim is their ability to take traditional denim styles and remaster them in contemporary ways. Each pair of jeans is like wearing a pair of history made just for you. That and they’re just some damn good-looking jeans.

And whether you find yourself inside their store on Oxford Street or using the seamless interface of SERVICE, keep an eye out for their latest style to hit the racks – RAY. The Ray is a modern tapered slim jean with square topblock and a longer vintage rise. The fit is designed with a relaxed top and tapered leg silhouette keeping your shape clean and slick as oil. Fun fact – Ray’s fit is inspired by and named after Raymond, who taught Neuw Denim founder and owner, Par Lundqvist, how to tailor vintage worker jeans.

To check out the awesome new website that is SERVICE, head here. Otherwise, go say hello to the team at their store located at 84 Oxford Street, Darlinghurst.