White Noise by Neuw Denim

By Benjamen Judd

Washed, worn and torn is the theme for Neuw Denim’s latest collection of must-have jeans, White Noise, and we’re already whipping out the credit cards to get some.

Creative Director Par Lundqvist has collaborated with Japanese denim designer Hiro Yoshikawa to create a range of jeans that look and feel like your old faithfuls but without the years of work it takes to get there.

Available in an assortment of washes that range from a deep indigo all the way up to pale shades of stonewash, the White Noise range takes deconstructed denim to next level art form.

In order to guarantee that unique lived-in look, White Noise denim is customised with a variety of finishes including an intricate wash that combines resin bleach, hand scraping and air washing.

More than just a cool name, White Noise is also a reference to flecked effect created by a particularly aggressive ring spinning process, and reflecting the visual static found TV screens.

Available in all of Neuw’s iconic fits for guys and girls, White Noise are more than just jeans – they’re a lifestyle.

White Noise by Neuw Denim is available online now.