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QT Hotels and MINI Partner to Offer Australia’s First ‘Vroom Service’

Posted on: 01 September 2019
QT’s newest room has five doors.

QT has put the vroom into room service, offering guests their very own MINI to explore the city during their stay free of charge.  In Australia’s first automotive and hotel partnership of its kind, when booking a room at any QT Hotel or resort in Australia, guests can simply ask for Vroom Service to receive a wheeled upgrade.

Parked and waiting at QT’s seven design-led hotels around Australia are the brand new MINI Countryman, Convertible, Clubman and Hatch in colours flashing everything from Starlight Blue to Chilli Red and Melting Silver.  The iconic cars, renowned for their stylishly compact size and go-cart feel behind the wheel, encapsulate a timeless sense of fun and pair perfectly with the unexpected quirkiness around every corner inside QT Hotels.

The partnership between MINI and QT will see guests step out of their designer rooms to slip behind the wheel of a designer ride, with additional activations to be announced in the coming months.

Victoria Doidge, EVENT Hospitality and Entertainment’s Director of Brand and Communications said, “At QT we are forever looking for ways to enhance our guest experience and deliver the unexpected. Handing over the keys to a room, with the keys to a MINI, certainly does that and we are excited to see where Vroom Service takes our guests.”

Alex McLean, National Marketing Manager of MINI Australia said: “We are thrilled at MINI to partner with QT. Their hotels and the exceptional experience they offer their guests aligns perfectly with our own MINI style. We are excited to see this partnership flourish in many unexpected ways.”

QT Hotels and MINI’s Vroom Service is available now, head to the following link for more information and bookings:

Participating QT Hotels:

  • QT Sydney
  • QT Bondi
  • QT Melbourne
  • QT Gold Coast
  • QT Canberra
  • QT Perth
  • QT Falls Creek

Bookings for MINI’s Vroom Service are subject to availability. Bookings can also be made onsite through the front desk.

Stills can be downloaded here:

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